Cookies policy

What are cookies?

A cookie is a small amount of information that is downloaded to your computer or device when you visit certain websites. We use a number of different cookies on the fotehniq.ro website, including strictly necessary, performance, advertising and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to re-enter this information every time you return to the website or navigate from one page to another. Cookies also provide information about how people use the website, for example whether it is their first time visiting it or if they are frequent visitors. Read more about cookies (and other similar tracking technologies) and how we use data collected through these technologies in our Privacy Policy.

What cookies do we use and why?

Some cookies are necessary to allow you to navigate our site, use its features and access secure areas. The use of these cookies is essential for the functioning of the site. For example, we use cookies for user input during a session, to track user input when filling out forms.

We also use functional cookies to remember choices you make or information you provide, such as your username, language, or region. This allows us to personalize your experience on the site based on your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistently if you accept the "remember me" feature) to allow users to log in on subsequent visits or to access authorized content on different pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses over a limited persistent duration, such as repeated failed authentication attempts. These cookies are set to increase the security of the service.
  • Session cookies for the multimedia content player (flash cookies) used during a session to store technical data necessary for playing video or audio content (e.g. image quality, network connection speed and buffering parameters).
  • Session cookies for load balancing used during the session to identify the same server in the pool so that the load balancer can redirect requests appropriately.
  • Persistent user interface personalization cookies used to store user preferences regarding a service on web pages.

fotehniq.ro is dedicated to optimizing the user experience and we use many tools to help us improve our site and our commerce platform. To this end, we use reporting and analysis cookies to collect information about how you use our site and how often. The performance cookies we use include:

  • First-party analytics cookies - we use these cookies to estimate the number of unique visitors, to improve the site, and to detect the most searched words in search engines that lead to a web page. These cookies are not used to target you with online marketing. We use them to learn how the site is performing and to make relevant improvements to improve your browsing experience.
  • Third-party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with the content of our site. These cookies "remember" what our users have done on previous pages and how they have interacted with the site. For more information about Google Analytics, visit the Google information page. For instructions on how to opt out of Google Analytics, see below.

Advertising cookies are used on our site to personalize marketing to you and your interests and to provide you with a more personalized service in the future. These cookies remember that you have visited our site and we may share this information with third parties, such as advertisers. Although these cookies can track your device's visits to our site and other sites, they usually cannot identify you personally. Without these cookies, the advertisements you see may be less relevant and interesting to you.

Finally, social media and content cookies are placed by many social media plugins (for example, the Facebook "like" button) and other tools designed to provide or enhance content on a website (for example, services that allow video playback or that create comment sections). We integrate these modules into our platform to improve the browsing experience and interaction with our sites. Please note that some of these third-party services place cookies that are also used for things like behavioral advertising, analytics and/or market research.

What types of cookies do we use?

The fotehniq.ro website is built on the Shopify hosting platform, therefore, throughout the use of the online store, functionalities and cookies built by the hosting platform are used.

The fotehniq.ro online store uses a variety of cookies, some of which aim to make navigation as easy as possible for users and others that are used strictly for analyzing the site's performance.

Necessary cookies are frequently used to support a proper website navigation and product purchase process. These cookies cannot be disabled. They are described below:

  • _tracking_consent: Stores the user's cookie-related consent preferences.
  • _secure_session_id: Identifier used to track a user's session through the multi-step checkout process and keep order, payment, and delivery details connected.
  • _storefront_u: Used to facilitate updating customer account information.
  • cart: Identifier used in connection with the shopping cart.
  • cart_ts: Used in connection with checkout.
  • keep_alive: Identifier used in connection with the buyer's location.
  • localization: Used in connection with checkout.
  • _cmp_a: Used to manage customer privacy settings.
  • cart_sig: Identifier for managing and maintaining the state of the user's shopping cart.
  • secure_customer_sig: Used to identify a user after they log in to a store as a customer so they don't need to log in again.

Optional cookies include, among others, Google Analytics cookies (a web analytics service of Google Inc.). This type of cookies monitors participation and analyzes the success of the site, performance indicators, all without using the personal data of individual users. We may also use social network cookies (e.g. Facebook) that allow the user to share specific content on social networks through their own account. These are described below:

  • _orig_referrer: Tracks landing pages.
  • _landing_page: Tracks landing pages.
  • _shopify_sa_t: Shopify analytics related to marketing and recommendations.
  • _shopify_sa_p: Shopify analytics related to marketing and recommendations.
  • _y: Shopify analytics identifier.
  • _s: Shopify analytics identifier.
  • _shopify_y: Shopify analytics identifier.
  • _shopify_s: Shopify analytics identifier.

Sharing data collected through cookies

We use cookies and similar technologies to collect data about your activity on our site. This data may be shared with the following categories of third parties:

Web analytics companies:

  • Google Analytics: We use Google Analytics to analyze traffic and user behavior on our website. The data collected includes information about pages visited, time spent on the website, and interactions with website content.
  • Other analytics services: Other web analytics services may be used to help monitor and improve website performance.

Advertising and marketing platforms:

  • Google Ads: To display relevant ads on Google platforms and the partner network, we use cookies from Google Ads.
  • Facebook Ads: Cookies are used to target advertising campaigns on Facebook and Instagram.
  • TikTok Ads: To manage and target advertising on TikTok, we use platform-specific cookies.
  • YouTube Ads: Cookies are used to manage and display relevant ads on YouTube.

Social media platforms:

  • Facebook: Data is shared to enable social media integration features and to personalize the user experience.
  • Instagram: Similar to Facebook, for integration and personalization of the experience.
  • TikTok: To enable integration with the platform and personalize content.
  • YouTube: To enable video integration and personalize the content displayed.

Email marketing service providers:

  • Klaviyo: To analyze user behavior and personalize email marketing campaigns.
  • HubSpot: To collect and analyze user data for marketing purposes and personalization of email communications.

Technology service providers:

  • Hosting providers: The collected data may be stored and processed by our web hosting service providers to ensure the functioning of the website.
  • Security Services: IT security solution providers that help protect collected data (provided by Shopify services).
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How long will cookies remain on my computer or mobile device?

The length of time a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on how to remove them before they expire.

How to control cookies?

When you first access the website, a label will appear warning you of the existence of cookies and asking you to consent to their acceptance. You can accept the use of cookies by clicking the OK button in the cookie notice on the website. Personal data will not be collected before you give your consent to the data processing in the manner indicated.

To the extent that cookies are managed on your own, you have the right to withdraw your previously given consent to the use of cookies on this website at any time on the Cookie Management page.

You can control and manage cookies in various ways. Please note that removing or blocking cookies may have a negative impact on your user experience and some parts of our website may no longer be fully accessible.